Founder’s Message: Why I Built Silver Denims

When I last visited India, one thing stood out immediately.

Men weren’t really wearing jewellery.

And when they were, it was almost always the same thing. A plain engagement ring. A basic black band. Sometimes a single stone on top. No personality. No design. Nothing that actually felt like style.

As someone who has spent years around jewellery design, this felt odd. India has such a deep history of craftsmanship, detail, and art. Yet when it came to modern men’s jewellery, especially rings, the choices felt extremely limited.

That gap stayed with me.

My name is Maison Luvine, and I am the co-founder of Silver Denims. I decided to build this brand because I genuinely believed Indian men deserved better design options. Rings that feel intentional. Pieces that don’t scream for attention but still say something about who you are.

At Silver Denims, the idea was simple.
Bring strong, contemporary Paris-inspired design into men’s jewellery, and adapt it for India. Not copying trends. Not mass-produced styles. But thoughtful designs that feel wearable every day.

Most men don’t want loud jewellery. They want something subtle, solid, and well designed. Something that fits into daily life, whether you’re at work, out with friends, or just being yourself.

That’s exactly what we focus on.

Every ring is designed with clean lines, strong forms, and a modern aesthetic. The goal is not to follow fashion cycles, but to create pieces that last both in quality and in design.

Silver Denims exists to change how men in India look at jewellery.
Not as something occasional or symbolic, but as part of personal style.

If you’ve ever felt that men’s rings all look the same, this brand was built for you.

Welcome to Silver Denims.